Amorim's Fatal Error? Challenging The Executives and an Unassailable Executive Tier

Transpired he was able to withstand a loss to lower-league opposition. He weathered losing a crucial European final versus a particularly poor Spurs sides in living memory. He withstood losing at home to domestic rivals, a lowly league position, an unwavering system, squandering some of the club’s best academy products, a poor winning percentage, labeling the squad the poorest the club has ever seen. But there was one adversary with whom Ruben Amorim was not permitted to tango. If you challenge the sporting director, and you best not miss.

Unfortunately, similar to numerous top-flight right-back during Blackburn Rovers' title-winning 1994-95 season, the coach came at the executive and seems to have missed. The most casual observer can see the irony here: a manager who frequently berated at his players for failing in individual battles crumbling when confronted by the white heat and formidable presence of a England's top division's most intimidating sporting directors.

And frankly, this whole painful saga seems to paint the director in a whole new light. It may have been easy, given his nine months of experience with the Saints, to view Jason Wilcox as little more than a functionary in the United exoskeleton: a man whose appointment was due largely to his close relationship with his former boss a fellow executive as any verifiable talent. How mistaken we all were. By masterfully outmanoeuvring the club's celebrated head coach, as he outmanoeuvred the hapless Dan Ashworth earlier, Jason Wilcox has demonstrated as one of the sport’s true generals: a strategic mind that the club's competitors are now justifiably concerned.

The Tactical Clash Over Formation & Philosophy

For example, it was Jason Wilcox , after being involved in the hierarchy that appointed the 3-4-3 fundamentalist Amorim in the first place, was instrumental in attempting to convince him to ditch his beloved 3-4-3. Naturally, these pleas met a certain resistance. But perhaps these judgements carry more weight when issued by a man of a man the impeccable soccer background of Jason Wilcox, holder of international appearances and a contributor to a championship team from 31 years ago.

Perhaps in time he may be persuaded to outline his thought processes to the rest of us. Perhaps at some point questions may arise why Amorim is walking away with full compensation, without any compensation reduction clause activated. The director speaks rarely in public, and with very good reason. The real thinkers of this sport – individuals such as Jason Wilcox – simply operate at a level exceeding our mundane comprehension. If he ever did speak, probably all we would hear is a series of high-frequency signals and complex calculations. Wanting is not the same as being prepared to comprehend it.

The INEOS chief allegedly proposed playing Bryan Mbeumo at right wing-back.
The club's co-owner has allegedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Photograph: Simon Stacpoole/Offside/Getty Images

An Ultimate Authority Behind the Throne

But of course, by focusing our attention on the sporting director we overlook the true genius behind the modern United throne. The director is, after all, merely executing the commands of his superior the billionaire owner, who in private has emphasized his preference for a four-man defense. It is reported, Ratcliffe has also proposed playing Bryan Mbeumo as a right wing-back. Ratcliffe is keen for United to embrace data science and analytics. Per reports, in an executive meeting early in his investment, he declared that United’s style of play “will be decided in this room”.

Ultimately, Ratcliffe is a specialist in this technical football matters, drawing from his previous experience in industry and yachting. Most importantly he remains incredibly rich, and it is known, the wealthy are superior: more insightful, more wise, strategically brilliant, simply better. Whom else could one trust to oversee a strategic plan of austerity, the building of a modern arena that looks similar to someone’s leftover knitting, the acquisition of Benjamin Sesko?

A Modern Soccer Order: Directors Above Coaches

This represents a shift we are increasingly seeing at the elite levels of the game. Historically, teams mistakenly entrusted major sporting choices to subordinate staff such as coaches, talent spotters – even footballers. Maybe previously possible for a young, innovative manager with ideas and drive to go into an organization and implement their plan supported to fruition. Yet how many businesses have these guys set up? How many mass redundancies have they managed? Better by far to place the real power where it belongs: the leadership tier, the casually dressed executives, the individuals with the jaw-dropping professional resumes. Better by far to decide the tactics by the directors and appoint a coach who can tailor their methods to suit. If coaches were formerly chefs, they have become more akin to delivery personnel: not really responsible for the food, yet ultimately answerable should it be delivered cold or leaks out of the box.

Nowadays, their job is increasingly less about crafting the philosophy and more about marketing it: the receptionist of the operation, the public face for a club they have minimal power to influence. Enzo Maresca leads a team of very young players into Europe and secures domestic cups, and essentially is dismissed for talking. Wilfried Nancy sees his reputation ruined whereas those individuals who appointed him live to blunder indefinitely.

The Modern Corporate Football: Responsibility for the Coaches

And possibly in a small way this represents corporate governance in action: the elevation of a privileged elite who can never be wrong, whose decisions remain sacrosanct, whose errors can invariably be sacked away without justification. Appoint the 3-4-3 coach only to dismiss them for playing too much that system. Hire the process guy and then bin him for requiring too long. And most importantly show gratitude; for the incremental increases in ticket costs, for your new summer signings, for the reality that the adults – however well qualified – remain in control.

Aaron West
Aaron West

A seasoned digital strategist with over a decade of experience in driving online growth for businesses of all sizes.