The fashion icon Edward Enninful discusses Today's Society: 'A Decline in Tolerance' Than We Were Decades Ago.
A chance encounter on the London Underground in 1988 changed forever the course of a young Ghanaian arrival to Britain. Scouted as a model, Edward Enninful was quickly drawn into the city's electric 1990s cultural landscape, moving from model to stylist and, while still a teenager, becoming the style editor of the publication i-D.
"That era was the peak of the Young British Artists – Tracey Emin, Jay Jopling. I encountered Kate Moss at a casting," he recalls. "Then Naomi Campbell for a cover, and I understood we’d be close. We all socialised across disciplines. Friday became Saturday into Sunday. I long for that energy."
If Enninful sounds wistful, he is in good company. In recent times, a longing look back of the 1990s has become pervasive. Yet since that time, Enninful believes a profound shift. "I feel, we’re less accepting now than we were in the 90s," he remarks. "It’s not even this country – it’s everywhere."
Shifting Attitudes
This change is increasingly evident: the growth of far-right politics, the backlash against social awareness, and the reassertion of traditional beauty standards. Replacing the optimism of the previous decade, today a more divisive political force looms as a possible leader. Even, the Union Jack, once an badge of Cool Britannia, has become contentious again.
For Enninful, the response has always been to celebrate culture in all its variety. This was the driving force behind his seminal issue as editor of British Vogue in 2017, which served as a snapshot of modern Britain, showcasing a diverse array of cultural icons from literature.
"People with a voice should wield it," he comments, referring to those publishing choices. "People often debate about immigration; I would not be in this position if Britain were not a welcoming country, if it refused my family a home and an opportunity. That’s the Britain I believed in. I believe this moment will fade."
The Younger Generation's Awareness
He takes comfort in the younger generation: "They’re much more aware than we were. They discuss implicit prejudice – I was not even aware what that was."
His formative years would define a groundbreaking career characterised by boldness and diversity. Enninful made history as the first male, first black man, first openly gay person, and first disabled gay man of colour to assume the editorship at British Vogue. His leadership featured historic front pages showcasing Black models, curvy models, an octogenarian, and individuals from varied communities. Significantly, sales increased.
"When you ignore large portions of the population, it’s more than that you’re failing to represent – it’s bad for business," he emphasises.
A New Chapter as a 'Disruptor'
He has since founded his agency EE72 and its accompanying magazine, 72, his premier initiative since moving on from his former post. He says he wants to continue being a "innovator".
"I constantly interrogate the established norms. I was born and raised in a place where everybody was black – the doctors, the lawyers, the president. Then we came to England, without funds, and I was a minority. I was incredibly timid. My teachers predicted I’d never amount to anything. Me and my brothers were subject to police stops the Sus laws … all that gave me a sense of being between worlds."
In contrast to the popular image of fashion editors as loud and temperamental, Enninful is calm and projects peace. His path has included its share of hardship, including well-documented periods of mental health and addiction.
He has also faced serious health issues, having undergone several surgeries on his eyes, now leaving him with limited vision. "I endured such a difficult period for two years, away from work, fearing I was going to lose my sight. It’s comparable to PTSD; you just live in fear 24/7. I prayed, if this ever passes, I’m just going to embrace every opportunity that I was so afraid to do. I’m not going to limit myself to just being an editor or a figure in fashion."
Curating a Cultural Era
This refusal to be defined narrowly has led him outside the world that made his name. He is now curating a seminal 1990s exhibition at Tate Britain, bringing together work by a host of pivotal artists and photographers from the era. The show, he explains, aims to capture the decade's artistic collaboration – and spotlight those who weren't given a spotlight at the time.
"Institutions sometimes neglected to promote the most relevant talents because they lacked the traditional credentials," he comments.
The magazine 72 itself uses a unique approach, eschewing traditional advertising in favour of creative collaborations. "Our approach is, what can we achieve in partnership? Is it an experience, a podcast? The magazine is part of a larger creative platform."
Looking Forward Without Fear
Now, Enninful stands as one of the world's most respected cultural influencers. His journey, he states, is a demonstration to the power of defying expectations.
How would the Enninful of that era think of the his current self? He laughs heartily. "He would be astonished, but he’d be proud. In those days I was a rebel. I didn't think institutions like Tate were a place for someone like me."
He pauses. "I never take anything for granted. We lost our home, we left our homeland. I nearly lost my vision. So fear isn't an option. People have underestimated me my whole career. But I am unstoppable once I’ve set my intention to do something."